This photo was taken over the holidays, where I’m all dressed up to go out for some festivities, proudly sporting a recent purchase from Atterley (the checked trousers). I’d snagged them along with a few other pieces in the sale. Having stalked this online retailer throughout the year and its recent relaunch, it was fast becoming a favourite of mine and I’d regularly include items from the site in my wish list posts. I loved its mix of classic pieces with slightly more unusual items, all at a good price point.
Well all I can say is sorry Atterley. Clearly, as soon as I start to get into a brand, it must be the kiss of death because seemingly out of the blue, Atterley went into administration at the beginning of January. It was a bit of a bugger as I’d been intending to send back one of my rather more rash purchases and instead had to keep it. Never mind. More importantly, it must have been a really shitty way for all of Atterley’s staff to start the year.
I do think it’s a shame when an independent retailer you really like and which starts to feel like ‘yours’, one that also appears to be successful and popular too, suddenly goes bust. I know it’s just another reminder that we are still in a bit of an economic slump. What do we call it these days? Recession, downturn or are we technically experiencing an uplift at the moment, albeit in the midst of austerity, I’m not sure. In any case, it also serves as a reminder to support more indie brands and labels rather than always turning to the massive chains. Because when it’s gone, it’s gone.
Hard as it may be sometimes, I’m going to make this a bit more of a resolution this year. I’ve always tried to in the past but then I get lured into H&M to buy clothes for the kids and lose myself in there. And, let’s be honest here, I probably will again sometime. It’s okay to support the high street, those shops keep a lot of people in work and prop up the economy.
But this year, especially through this blog, I’m going to try to do my bit; seeking out, featuring, wearing and buying from more independent shops and labels. Hopefully this will interest a few of you as well.
P.S. If you too are mourning the loss of Atterley, then I suggest you check out Finery, which I’ve just started buying into – hopefully they won’t go under now I’ve just written that!