I’ve just realised that I forgot to do a post on an article of mine that was published in the last issue of beyond magazine. The article was discussing vintage – a favourite topic of mine! For those who didn’t manage to get hold of a copy or don’t live in the area, I’ve included the content here. Hope you enjoy.
Head/ A very good vintage
Sell/There’s been a huge revival in the popularity of vintage and we’re not just talking second-hand clothing. Young guns are revisiting the golden oldies with a renewed respect for music, fashion, art and design through the decades.
Kathryn Sharman reports
Vintage is fast becoming mainstream and while this may not please some die-hard fans, its growing popularity is a positive sign that our throwaway culture is reassessing the value of days gone by. And now there’s even a new festival dedicated to the cause.
Vintage at Goodwood, which took place in August, is the brainchild of Wayne and Gerardine* Hemingway of Red or Dead fame. Intended as a voyage of discovery, the festival celebrates music, fashion, film, art, dance and design from the 1940s to the 1980s.
“We’ve created something special that fills a niche because people don’t just want to see a band, they want to have an experience,” says Wayne Hemingway. “We’re giving an in-depth look into the underground scenes of lots of different kinds of music and design but in an accessible way. It’s not nostalgic, it’s fresh and exciting.”
While there were experiences aplenty, music was still the essential element, taking people on a magical mystery tour that included the Faces, Sandie Shaw, The Noisettes, Earth Wind & Fire, The Feeling, Heaven 17 and The Damned.
Performers like Sophie Ellis-Bextor and Shingai Shoniwa, lead singer of The Noisettes celebrated their love of vintage through their stage costumes.
“Vintage at Goodwood was definitely the highlight of the festival season for me and all the band and crew,” said Shoniwa. “It was like being at a huge dressing up party!”
“This is the best festival I’ve been to this year,” added Supergrass’s Danny Goffey, who had come to support the fashion show curated by his wife and daughter Pearl and Daisy Lowe. “It’s great for those who love vintage to be able to come here and go for it with like-minded people”
This was an opportunity to see and be seen as thousands turned out in their finest vintage, raising the bar of festival chic in spite of the weather. And if you hadn’t come prepared there was a high street full of vintage sellers to be plundered.
This desire to be glamorous and original has long been fuelling the market for vintage clothing and has been spearheaded in the North both by buyers and sellers alike.
Catherine Smith, whose newly-opened store on Harrogate’s Cold Bath Road has made a reputation for its superb quality, high-end pieces, which are attracting a new breed of vintage customer.
“I’m aiming at people who haven’t tried vintage but are so impressed by the quality that they want to own it for themselves. They want an individual statement piece that’s also top quality. I think people realise you can’t get this kind of craftsmanship from most areas of retail anymore.”
Steve Elvidge, owner of Space in Harrogate has just launched a new business called www.vintageshops.co.uk, which recognises and facilitates this clamour for all things vintage as he explains.
“If you love vintage you will seek it out wherever you go and this location finder tool makes it easier.” The online directory, created in conjunction with Keeley Harris of Discover Vintage fairs, provides a UK wide map of vintage sellers, which already totals over 200 and counting.
“There are people who buy one piece of vintage and work it into their wardrobes and there are others who live the whole lifestyle. I think more than anything we’re acknowledging there’s some great design in the past.”