I’ve been in the market for a pair of brogues for some time now and was about to buy some from the high street when I happened upon this pair of beauties in my local charity shop.
Now I know they’re the kind of shoes that might divide opinion (and technically they’re not brogues either) but I really like these and here’s why.
Firstly, they are made by traditional men’s shoemakers Loake, a family business that has been producing fine handmade footwear in Northamptonshire since 1880. Apparently Loake is most famous for its Goodyear Welted Footwear, a construction process that involves 130 skilled craftspeople, up to 75 shoe parts and approximately 200 different operations.
Secondly, I’m not sure how old these shoes are but I don’t think they’re from Loake’s current collection that’s for sure. In fact I imagine they have been languishing at the back of someone’s wardrobe for a number of years and therefore, in my book, they are definitely vintage!
Thirdly, they are in mint condition, in my size (quite unusual considering they’re men’s shoes) and they cost just £4!!!!! I might add that I already recognised the Loake brand name as I used to edit a magazine on footwear so I knew they were worth far more. In fact a pair of new Loake shoes will set you back nearly £200.
So, yes, I am channelling my inner geek, proudly sporting my new shoes (with Argyll socks of course) safe in the knowledge that I have bagged a serious bargain!
As you probably know, I love a good window display and one retailer that’s definitely caught my eye of late is Brora.
Brora has become renowned for its fine Scottish cashmere and vintage-inspired clothing, and its recent window designs have simply yet effectively conveyed these brand values.
For example, anyone with a love of retro fashion and design couldn’t help but notice this screen, decorated with vintage sewing patterns. It certainly made me go inside to get a closer look and isn’t that what good window design is all about?
Another lovely prop I saw is this old suitcase, which is a great alternative used to merchandise smaller separates to create a colourful, eye-catching display. It also reminds me of one my dad used to own when he was a boy!
More recently Brora has introduced another simple but inventive scheme which showcases the brand’s colourful Scottish cashmere. Straight from the mill, the yarn has been wrapped around cardboard cones and hand strung like cashmere bead curtains across the window, creating an eye catching and bold display. What a clever and beautiful way to say, “We’re all about colourful cashmere.”
For as long as I can remember I have always loved honey and had a fascination with beekeeping. I eat copious amounts of honey, usually on toast and to sweeten my tea, but if a food has the added ingredient of honey I can’t resist and the same goes for toiletries.
I also have a deepseated fondness for bees themselves, and having attended a bee-keeping course and read widely around the subject, I have a genuine respect for them; beautiful, intelligent, diligent and mysterious as they are. So, when the image of a bee is used in some way, whether traditional or cute, I am naturally drawn to it. Not surprisingly I have the (now iconic) bee necklace by Alex Monroe and a few other bee-related pieces of bric-a-brac around the house but I thought I’d share with you some nice cards I managed to pick up the other day in Paperchase. Not sure if I’ll send them or keep them to myself!
I used to edit a magazine called Childrenswear Buyer, covering the fashion and gift market for kids and babies. As a mum of two young children, I also have a vested interest in this area of retail, so when I heard that Laura Tenison, the founder of Jo Jo Maman Bebe was visiting Harrogate to give a talk, I just had to go along.
Laura was passionate and enthusiastic about her business as well as refreshingly candid about its slightly chaotic beginnings – all of which was hugely inspirational to the mainly female audience of business owners and budding entrepreneurs. Here’s what she had to say:
Eighteen years ago I was an idealistic entrepreneur and wanted to make fashionable clothes for mothers and babies. I wanted it to be a middle-market, global brand and I had £50,000 to invest in it, which I had made from my first business. But my business plan was all wrong and my bank manager told me to go away and come back with some reasonable financial predictions as I had been rather over enthusiastic. Looking back I think that young naivety was an advantage in some ways. I was starting out and I had nowhere to fall from. I was unmarried with no children. I wonder if I would be so brave now. But I have always had huge amounts of energy and a determination never to accept no for an answer.
In those early years things were quite disorganised. The sales were building and demand began to outstrip supply. Needless to say I had to start fielding calls from people asking where their stuff was and I was still the only employee. I can remember trying to give the impression that we had several staff and transferring people to another ‘department’ then picking up the call myself and pretending to be someone else. It was great that sales were going through the roof but it was a horrible time because we just didn’t have enough stock. I hadn’t kept an eye on the financials and eventually the VAT man paid us a visit and ended up staying two weeks sorting out our chaotic (but honest) system. Finally he said, “I don’t know how you’ve done it but I owe you £50.”
Then the stock market crashed and the business became insolvent and I had to remortgage the house. We had been going for four years with plenty of trade but we hadn’t been making any money. I had also spent a lot of money on off-shoots and the time had come to have a major re-think and look at the parts of the business that were making money and focus on them. It’s a good lesson: stick to what you know and don’t get distracted.
Today we still own the company, we’re self-financed, we’re profitable and we take few risks. There are no Porsches or villas in Spain because every time my husband suggests it I say, “but I could open another store instead”. It’s an expensive habit of mine but we’re growing the business safely and we open around ten stores a year. We want to stay niche, we’re not another Mothercare.
My mantra is good values equals good business. I’m no saint but I subscribe to good ethical business practices and a non-hierarchical management style. I think that the person who starts work first gets to park next to the front door – there are no reserved spaces for directors in our car park. Everyone eats communally in the staff canteen and I like to walk around the warehouse at 7am and talk to people because it’s the best way to find out what’s going on in your business.
Eighteen years down the line, there’s not that much difference between that business start-up and our business today. But there are some things I’ve learned that you need if you want to succeed.
Firstly, you need Innovation.
You don’t have to have the one and only of something but you just have to do it better. Take the example of one of our all-time bestsellers: the pocket highchair. This idea came to me when I used to go to cafes with my child and there wasn’t a high chair so I used a scarf to tie my baby to the chair. There are lots of other versions of this product but ours is a simple idea that works.
Secondly, you need to have Inspiration.
It’s not just about inspiring your customers or even the press but you’ve got to inspire your teams. How many sales assistants know and understand the finance of the business or even the store they work in? We encourage our teams to take on extra training such as NVQs. It’s really important to stretch people’s imaginations and I strongly believe in promotion from within especially through re-training.
It’s also about giving people new ideas and experiences and trying to encourage staff to do different things.
Thirdly, you need to have Imagination.
It’s really difficult to keep coming up with new ideas so I give different creative people a term to look at the design of the catalogue, the look of the windows, the marketing strategy etc and it really helps to have a fresh pair of eyes. I even get the managers to step back sometimes and let juniors take a turn to use their ideas. Putting people out of their comfort zone sparks inspiration. 20% of our customers buy from us more than ten times a year because we keep them fired up. There’s always something new and fresh coming up.
A couple of weeks ago I decided to take a mini-break and meet up with a couple of friends in Brighton. We were looking for somewhere nice and affordable to stay but with a little bit of personality. Haphazardly, and happily, we stumbled across the fun and funky Snooze guesthouse.
Situated in Brighton’s cool and quirky district of Kemptown, with its myriad independent shops, bars and restaurants, Snooze is a near-perfect boutique hotel with bags of style. If, like me, you like to stay somewhere that provides inspiration and escapism as well as fluffy towels, mod-cons and a cracking breakfast, then this might just be for you.
Snooze has been lovingly renovated and furnished with a combination of vintage and contemporary design, ensuring every one of the six rooms and two suites available has a look and feel all of its own. The decor of our room instantly transported us to the swinging Sixties with its way-out wallpaper, original furniture and classically kitsch prints.
But Snooze offers more than just style – this place has substance too. We loved the laid-back unpretentious feel of the place and the two couples who run it. You are made to feel relaxed and at home, yet nothing is too much trouble either. You can tell that Snooze has been a labour of love for these guys, and they have put their hearts and souls into the business. Consequently Snooze is one of those rare finds; an experience that surprises and satisfies in all the right ways and a real antidote to the carbon-copy blandness of most chains.
And best of all, it leaves you wanting more. I’d love to go back and try a different room each time!